In the tough times when stadiums are empty, TV channels are demanding compensation and discounts, and sponsors are fleeing, it’s a challenge for football clubs to stay afloat.

The president of the Italian “Juventus” Andrea Agnelli, heading the influential European Clubs Association (ECA), summed up the first pandemic results saying that, according to FIFA estimates, 90% of these losses will fall on the shoulders of the clubs.

Agnelli warned at the ECA virtual rally, due to the crisis, the largest market of the world for buying and selling football talent will shrink by 20-30%. Specifically, this figure with a stroke of the pen could be rewritten from minus to plus by Leo Messi, but the loud transition of the owner of six Ballon d'Or from Barcelona turned into a farce wherever they looked.

Although football is the most profitable and popular sport in the world, for it 4 billion euros over two seasons is a fortune. The loses can be compared with a situation if the three richest clubs in the world - Barcelona, Manchester United, and Real Madrid - were unexpectedly left without sponsorship and prize money for two seasons and did not get a penny from ticket sales, broadcast rights, and players.

Due to the pandemic, the season in some European leagues ended ahead of schedule, while others still played out by the end of the summer, but crumpled and with empty stands. Thus, the TV channels have to pay huge bills for the right to broadcast the matches, and that is why are demanding compensation.

The richest English Premier League in the world returned more than 360 million euros, the German Bundesliga - about 200 million. And another 575 million euros will be lost by the elite of European football on the broadcast of international club competitions, including the Champions League and the Europe League, the final part of which was played out in one match , without reciprocal games.

TV money accounts for almost half of the incomes of the richest clubs in the world: it accounts for about 45% of revenue. Deloitte calculated, that commercial activity brings in a little less, and the remaining 15% of the clubs earn at the stadiums.

Every year it ranks the richest football clubs in the world. Last season, the top twenty received more than 9 billion euros in revenue, and, as always, only European giants were in the top 20.

However, the future remains uncertain. England and Germany stuttered about the possibility of letting spectators into the stands in the fall, but there was no talk of a full load. At the same time, the threat of a second wave and local lockdowns has not gone anywhere, which scares away sponsors and buyers of broadcasting rights.